“Time for OTAs and hoteliers to renew their vows”...
Like a lover scorned and dumped for a new mate, the hotel industry has long enjoyed reproaching its business partner - the OTA. In just the last 48 hours, I’ve read commentaries stating that OTAs are making hoteliers lazy, that...
Sharable content and search make the greatest impact online: study...
Marketers who create highly sharable online content -- video, audio and photos consumers want to share with friends and colleagues -- significantly boost their brand’s online presence and are more likely to increase sales, according to a new survey of...
gtrot to offer a personalised city discovery service based on friends’ social posts...
Social travel sharing/planning website gtrot.com has worked on a personalised city discovery service that instantly aggregates travel recommendations from friends’ social network updates into an interactive grid. Featuring friends’ photos and other visuals, the grid saves time by presenting all...
Google to introduce bid-per-call in AdWords...
Google is in the process of rolling out bid-per-call in AdWords to US and UK advertisers. This means those who consider phone calls as a valuable source for leads will now have an option to bid for phone calls alongside...
Companies to pay more for plane tickets and hotel rooms next year: report ...
Companies in North America (N.A.) and Asia Pacific (APAC) are expecting airfare and lodging rates to climb next year and bracing for these increases by upping their travel budgets, according to a report. Negotiations with airline and hotel suppliers for...
Input from family and friends most important in vacation destination selection...
A study has highlighted that there are clear differences in credibility ascribed by the different generational groups. Not only younger members consume media differently than their older counterparts, but message credibility also varies by medium across each of the major...
JetBlue’s Q3 results driven by strong revenue performance...
JetBlue Airways reported net income of $35 million in the third quarter. The airline continued to focus on revenue diversification during shoulder periods and aggressive cost management, helping it to mitigate the impact of escalating fuel prices. Dave Barger, JetBlue’s...
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