Return on investment for search on mobile devices climbing rapidly ...
IN-DEPTH: Mobile spend is 6.5 percent of all search spend, up 2.7 times from a year ago in the US. Advertisers can’t simply transfer a search campaign to mobile. Travel marketers need to understand how consumer behaviour differs when it...
Uptake combines its library of vacation experiences with Facebook data...
Uptake has launched Travel Q&A, a new social travel service that helps consumers create their ideal vacation with trusted recommendations from their Facebook friends and the most relevant information from across the web. Using its patent-pending “Destination Mining” technology, Uptake’s...
Making the most of social networking and SEO to increase online visibility...
The launch of Google+ Brand Pages is being termed as the next evolutionary step in social search. As Google rolls out Google+ Pages worldwide and allows brands to create profile pages, it is being highlighted that businesses now have an...
“Calls convert more purchases than online ads for holidays”...
Commission Junction, a division of ValueClick, has launched a new PayPerCall programme with online travel agency Directline Holidays. The PayPerCall programme will provide affiliates with a unique telephone number to display across any form of media as the call to...
Octopus focuses on authenticated reviews...
Social commerce company Reevoo has signed a deal with Octopus, part of the Kuoni Group, to provide authenticated reviews of cities and hotels offered as destinations by Octopus. Reevoo highlighted that travel review sites have been the subject of allegations...
“October nor'easter demonstrates the value that mobile brings”...
Online travel company priceline.com has asserted that incidents like the October nor'easter demonstrate the value that mobile devices and apps can bring to the travel industry and to travel consumers. According to the company, after a freak October nor'easter left...
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