Understanding vital issues related to website optimisation as a travel retailer...
IN-DEPTH: A marketer’s goal should be able to understand their market segments and be able to anticipate their shopping behaviour in order to capitalise by meeting their needs. By Ritesh Gupta Most PC web travel bookers today are savvy, know...
Understanding challenges associated with delivery of multichannel customer experience...
A study, which looks at what the most successful multichannel companies are doing differently, has found that ‘mature’ companies have overcome technical challenges and are using a much wider range of data sources than other companies to understand the customer...
Android usage has tripled in one year: TripIt...
Mobile travel organiser TripIt has shared that overall mobile usage has doubled - and Android usage has tripled - in one year among its users. In addition, 20 percent of travellers now use TripIt exclusively on their smartphones. The company...
Gen Yers have the highest uptake of smartphones: study...
A study focusing on how technology behaviours vary across generations has indicated that younger generations are more active on social networks; however, of those Boomers who are using social media, a similar percentage has a Facebook account or a LinkedIn...
Triposo launches World Travel Guide app...
Triposo, a start-up focused on building free, interactive travel guides for mobile devices, has launched its World Travel Guide app for iOS. About the new app, the company stated that it brings complete and up to date travel information for...
Google releases app for its daily deals offering...
Google has released its new Google Offers mobile app that allows users to discover, buy and redeem deals on the go. The free app will notify users about all the offers as per their interests. One can purchase offers in...
iPhone app to help travellers navigate through unpredictable flight changes...
A mobile app that helps air travellers navigate through unpredictable flight changes has been launched by Bump Networks. The iPhone app, called Air Advocate, is designed for inexperienced travellers who aren’t quite sure what to do in the event of...
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