How are airlines impacting Google’s vertical search offerings for OTAs...
Online travel agencies have been assessing the potential impact of meta-search initiatives by Google and other search engines upon which they rely for a significant amount of traffic. Looking at how Google has approached the testing phase of vertical search...
Priceline Group appoints Paul J. Hennessy as Booking.com’s CMO...
The Priceline Group has shared that Paul J. Hennessy, currently chief distribution officer of priceline.com, has been promoted to chief marketing officer of Booking.com, effective immediately. Hennessy will be responsible for all aspects of the Booking.com marketing mix, including online...
£1m campaign to inspire Brits to take a cottage break in England...
VisitEngland, the national tourist board for England, and holiday rental agency cottages4you have formed a partnership to promote cottage holidays in England. The two entities are to jointly launch a £1million multimedia marketing campaign on Boxing Day. The multimedia campaign...
pocketvillage works on new website design...
pocketvillage, a meta-search engine that aggregates travel experiences, activities and tours, has announced its re-launch. Founded by five German entrepreneurs, pocketvillage first went online in March this year. Now the company has come up with a new website design. Available...
Qantas comes up with Free Flight Offer to win passengers’ confidence ...
At a time when the industry is talking about how Qantas is going to win back the trust of passengers and rebuild its brand, the airline has come up with an initiative to convey that one can “can now book...
Google to introduce new ad placements on search...
Google, which has been working on improving the design and experience of Google Search, is introducing new ad placements. (Placements are locations on the Google Display Network where an ad can appear. A placement can be an entire website, a...
Hotelbeds gears up for expansion in the Americas and Asia...
Tui Travel’s Hotelbeds expects its sales to rise by 25 percent this year. The company reported total transaction values of €982 million last year. The company is planning to expand its operations in the Americas and Asia, reported Reuters. It...
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