How should one plan direct-to-property channel strategy? ...
IN-DEPTH: Paul King, Director of Revenue Optimization EMEA for Sabre Hospitality Solutions on how the industry is currently going about optimising the hotel direct to consumer channel By Ritesh Gupta The significance of quantifying the Hotel-OTA hidden costs for hotels...
Orbitz re-launches its Facebook Fan Page ...
Online travel company Orbitz has re-launched its Facebook Fan Page. The new page, according to the company, will allow it to build a community of travellers in a way that mirrors the actual experience of travel – interactive, social and...
Facebook for the masses...
Facebook is the social media site of choice for all the travel sectors. The latest research from EyeforTravel shows that 50% to 69% of every type of travel company surveyed (OTA, airline, hotel etc) has seen a growth traffic coming...
Vegas.com embraces online gaming to attract new UK travellers ...
National tourism agencies/ boards and destination marketing organisations continue to embrace social/ online gaming in order to attract new travellers. City travel website Vegas.com, a site combines the concept of a travel guide and online booking agent, has signed a...
Hertz’s new branding initiative shows how it aligns with consumers’ travel preferences...
Car rental company Hertz has unveiled a global, multi-faceted branding initiative designed to cultivate a dialogue with customers by focusing on customers’ driving experiences. This campaign is about the customer and how Hertz aligns with their lifestyles and travel preferences,...
Combatting unexpected baggage fees with the help of an online tool...
Oakville, Ontario-based online travel agency FlightNetwork.com has launched its Baggage Fee Finder online tool, aimed at helping consumers combat unexpected baggage fees. According to the company, its Baggage Fee Finder has the unique ability to allow consumers to refine their...
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