How can one avoid worrying about working on a ‘defensive’ Social Media strategy...
A lot of emphasis is placed on ensuring a strategy is in place to counter threats posed by social media especially the one pertaining to an organisation’s reputation. Employees, customers and vendors can be an organisation’s greatest ambassadors or can...
Benefiting from maintaining direct connects with airlines and OTAs as a travel search company...
There is no dearth of action in the travel search category at this juncture. Start-ups in this arena believe that the industry is dominated by established companies stuck on ancient technology who haven’t meaningfully innovated their search experience in a...
Making sure all segments are optimally priced based on the current demand-supply situation...
Hotel operators need to diligently look at their existing pricing and segmentation practices in order to gain optimal results. By Ritesh Gupta RM specialists believe that the spread between various segments needs to be reduced. Too often one sees prices...
TripAdvisor introduces free Mobile City Guides for Android...
TripAdvisor has launched free Mobile City Guides for Android. The new apps are currently available for 20 cities. These apps offer smartphone access to detailed destination information including traveller reviews on hotels, restaurants and attractions, as well as suggested itineraries...
New semantic search technology for online travel portals unveiled...
FACT-Finder, a provider of search and navigation offerings in eCommerce, has forayed into the travel industry with its newly-developed semantic search function, FACT-Finder Travel. FACT-Finder Travel is a new semantic search technology for online travel portals. The travel search tool...
Travelport, FastBooking sign agreement...
FastBooking and Travelport have reached an agreement through which FastBooking client hotels are displayed and bookable on www.travelportroomsandmore.com, Travelport’s recently launched hotel booking tool. Travelport Rooms and More combines the metasearch functionality and user interface developed by Sprice.com, which was...
Kayak adds new hotel filter...
Kayak has recently added a new hotel filter that lets users narrow their hotel search to recommendations from the experts at Frommer's Travel and Budget Travel. Kayak mentioned that the partnership includes providing Frommer's Travel with Kayak travel search capabilities...
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